What Is SEO?

SEO, or search engine optimization, is the lowest-cost and most effective ways to drive traffic to your website. 

What does SEO stand for?

SEO stands for search engine optimization. Let’s break that down in the context of your website.

  • Search: What people do when they want to find an answer to a question or a product or service that meets their needs.
  • Search engine: A site (like Google or Bing) where a person can perform said search.
  • Search engine optimization: What you do to get said search engine to connect said search with your site.

Benefits and its Importance

People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people.

  • More website traffic: When your site is optimized for search engines therefore it gets more traffic which equates to increased brand awareness
  • More customers: To get your site optimized, it has to target keywords—the terms your ideal customers/visitors are searching—meaning you’ll get more relevant traffic.
  • Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.
  • Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. 

Types:

 Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types that are on-page, off-page, and technical :

  • On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO.
  • Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs.
  • Technical SEO: Improving your site’s overall performance on search engines. Site security (SSL certificates), UX, and structure are key here.

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